Senin, 26 September 2011

[F742.Ebook] Ebook Free I-DEAS Master Series: Mechanical CAE/CAD/CAM software : student guide, by Mark H Lawry

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I-DEAS Master Series: Mechanical CAE/CAD/CAM software : student guide, by Mark H Lawry

  • Sales Rank: #4807853 in Books
  • Brand: Brand: Structural Dynamics Research Corporation
  • Published on: 1998
  • Number of items: 1
  • Binding: Paperback
  • 476 pages
Features
  • Used Book in Good Condition

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Jumat, 23 September 2011

[W172.Ebook] Download U & Me: Communicating in Moments That Matter (Taos Tempo Series: Collaborative Practices for Changing Time), by John Stewart

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How's the quality of your life? Are you as happy as you'd like to be? Feeling satisfied with your job? Getting along well with family members? Experiencing serenity, at least some of the time? Do you think your life situation is contributing to your longevity or pushing you toward an early grave? Nothing is more critical to the quality of our lives than our relationships, and nothing is more critical to our relationships than how we communicate. U&ME: Communicating in Moments that Matter shows how to improve the quality of your life by improving your everyday communicating. In the first part of the book, you'll learn the connection between effective communication and The Big Question, "What does it mean to be human?" Chapter 3 explains four differences between impersonal and interpersonal contacts, so you can make your communicating as personal as possible. The next seven chapters describe how to improve your texting, emailing, meeting management, and mentoring, your dating and parenting, your relationship with your spouse, your work projects, and your political communicating. The concepts in U&ME are research-based, and the dozens of practical skills have been tested by thousands of spouses, parents, students, managers, teachers, and religious leaders.

  • Sales Rank: #1762120 in Books
  • Published on: 2013-09-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .59" w x 5.98" l, .84 pounds
  • Binding: Paperback
  • 282 pages

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5 of 5 people found the following review helpful.
BRAVO for U&ME
By george e.diestel
U&ME: Communicating in Moments that Matter, by John Stewart, Ph.D, Taos Institute Publications [Chagrin Falls, Ohio; pp.281; ISBN-13: 978-1-938552-09-0] 2013, (paper: $22.00) (Kindle: $9.99)

reviewed by: George Diestel, Ph.D.*

Whether expert or novice in the study of Interpersonal Communication, U&ME presents a fresh and laudable dive into the one variable which ultimately determines the quality of our lives--Interpersonal Communication. This book, by one of the beacons of American interpersonal communication scholarship, John Stewart, can help anyone understand the difference between an I-IT perspective and an I-THOU platform of life, and the radical and salutary consequences of learning to live the with balance between them.

This volume will satisfy the reader's need for both the theoretical as well as a friendly recodification of notions in the pragmatics of communication. The situations to which the author applies his new nomenclature are all within common experience and the communication challenges of quality relationships. This book seriously addresses the contexts of parent, lover, courtship, management, and church, as well as others which daily confront us all.

There are new models and structures presented in U&ME which are clear, coherent, and useful: i.e., always viewing interpersonal communication as: continuous, complex, and collaborative. The reader will feel in contact with the author throughout, especially when contemplating or discussing the many specimens of important and provocative dialogue transcripts included.

One could wish for an index in this book; the application of Bloom's "Taxonomy of Educational Objectives" to "questioning" skills (Chapter 9) seems too compressed; the superficial hawkers of popular "Leadership" manuals (Chapter 7) are too revered by the author.

One can commend this work for its lucidity, flow, and suitability to be read in separate moments as individual chapters dealing with different communication contexts (at least Chapters 5 though 10). The scope of discussions, from heartbreaks to cell phones, keeps the book of intimate and contemporary interest. The robust and extensive Endnotes are valuable.

This work earns a "bravo" in terms of freshness, solidity, seriousness of purpose, and therapeutic (small "t") potential for those who agree (or come to agree) with the author, that "Nothing is more critical to the quality of our lives...than how we communicate."

U&ME belongs in every personal and professional working library (perhaps atop the stack of books awaiting attention). A restatement of the Buberian dialogic approach has been overdue. Pages 28-33 are a delicious discussion of the quality of communication which Buber said, "cleaved to my heart". U&ME will cleave to the reader's heart.

-30-
*George Diestel is Emeritus Professor of Communication and Humanities at
California State University, Fresno
-

2 of 2 people found the following review helpful.
I like this book and here's why
By L. Joubert
In "tweeter times" like now, it's rare for me to sit down and read something where I get the feeling that the person doing the writing slowed down enough to show us their most genuine and authentic picture of life as they know it. I have only read the first chapter of John Stewart's book "U & Me" and I already appreciate that he slowed down to write with an authentic voice about quality of life matters as he knows them. I'm touched by his reach for our deeper understanding of ourselves, our lives and our communication. I hope that other readers are also moved by the messages in this book as I have already experienced. This book has already exceeded my expectations. - lj

2 of 2 people found the following review helpful.
Smart, practical, and deeply human
By Kelly Larson
This book is for anyone who values the meaning that our interactions with others give to our lives and, in the end, to our society as a whole. I live and work in the world of human rights, intercultural relations, and local government. I have spent years as a witness to the ways in which our inability to communicate with each other breeds frustration, anger, and sometimes violence. I have been part of countless committees where people with opposing viewpoints have struggled, and often failed, to understand one another. I have wondered aloud at our seeming inability to come to reasonable consensus about matters that in the end affect us all. I have been part of relationships that have stumbled and sometimes ended in ways that could have been prevented. I have studied and researched and experimented, and have felt the pain again and again as my own communication limitations caused me to be a part of the very problem I was purporting to want to solve. This book takes the complexity of this thing we call "communication" and boils it down to its very human core - to things we intuitively know and understand about how easy it is for our interactions to be nothing more than an attempt at communication. And then, it takes things one step further by introducing practical skills that each and every one of us can use to improve our communication, our relationships, and our impact on each other and on the world. With chapters spanning everything from on-line communication to intimate relationships to leadership to the political sphere, this is a must read for anyone who is concerned with the state of our relationships today.

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Minggu, 18 September 2011

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Rabu, 14 September 2011

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Application Development Using C# and .NET, by Michael Stiefel, Robert J. Oberg

Application Development Using C# and .NET gives experienced developers unprecedented insight for building .NET enterprise applications with C#. A running case study covers the entire process: creating a monolithic C# console application; adding a Windows Forms interface; isolating functionality inside components, providing database access and security; and delivering functionality through ASP.NET and Web Services. Includes self-contained language overview for new C# users.

  • Sales Rank: #2501844 in Books
  • Color: Blue
  • Brand: Prentice Hall
  • Published on: 2001-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.40" w x 6.90" l, 2.26 pounds
  • Binding: Paperback
  • 656 pages
Features
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From the Back Cover

Build industrial-strength .NET applications with C#!

  • Practical, useful information on the .NET Framework, the Common Language Runtime, ADO.NET, ASP.NET, Web Services, security, interoperability, and more
  • Running case study: see how concepts work together when you build .NET applications
  • Experienced C++, Java, and Visual Basic programmers: become effective with .NET!

This book gives experienced developers all the practical insight they need to build enterprise applications for Microsoft's .NET platform using C#. Using extensive code examples and a running case study, the authors illuminate the .NET concepts and technologies that offer the greatest power and value. They cover the entire process of constructing a .NET application: creating a monolithic C# console application; enhancing it with a Windows Forms interface; isolating functionality inside components, adding database access and security; and finally, delivering functionality through ASP.NET and Web Services.

  • .NET Framework and Common Language Runtime fundamentals for experienced programmers
  • Key .NET features: interfaces, attributes, collections, threading, remoting, assemblies, and more
  • Hands-on coverage of ADO.NET, ASP.NET, Web Services, and user interface programming
  • Component deployment and versioning
  • Ensuring interoperability with diverse and legacy systems
  • Includes a self-contained C# overview for those new to the language

Part of The Integrated .NET series from Object Innovations.

About the Author

MICHAEL STIEFEL is a consultant who specializes in developing enterprise applications with Microsoft technology. His expertise covers all stages of design and implementation for multi-tier applications. He has worked for Microsoft and taught graduate-level software engineering at Northeastern University.

DR. ROBERT J. OBERG is the founder and President of Object Innovations, a leading developer of integrated courseware on fundamental software technologies including Microsoft .NET, COM/DCOM/COM+, MFC, OLE, and Java. His books include Understanding and Programming COM+ and Introduction to C# Using .NET (Prentice Hall PTR).

Excerpt. © Reprinted by permission. All rights reserved.
Preface

Microsoft .NET is an advance in programming technology that greatly simplifies application development both for traditional, proprietary applications, and for the emerging paradigm of Web-based services. .NET is a complete restructuring of MicrosoftÕs whole system infrastructure and represents a major learning challenge for programmers developing applications on Microsoft platforms. The new platform includes a new programming language C# and a major class library, the .NET Framework.

This book covers important topics in the .NET Framework for experienced programmers. You do not need prior experience in C#, because there is a self-contained treatment, but you should have experience in some object-oriented language such as C++ or Java. The book could also be read by a seasoned Visual Basic programmer who has experience working with objects and components in VB.

If you already understand C#, you may safely skip or skim Chapters 3 and 4. Chapter 5 contains important information about the interactions of C# and the .NET Framework. You may then proceed with a detailed study of the .NET Framework in Chapters 6 and beyond. For a thorough introduction to the C# language you may read the book Introduction to C# Using .NET.

The book is practical, with many examples and a major case study. The goal is to equip you to begin building significant applications using the .NET Framework. The book is part of The Integrated .NET Series from Object Innovations and Prentice Hall PTR.

Organization

The book is organized into five major parts, and is structured to make it easy for you to navigate to what you most need to know. The first part, consisting of Chapters 1 and 2, should be read by everyone. It answers the question "What is Microsoft .NET?" and outlines the programming model of the .NET Framework.

The second part, consisting of Chapters 3Ð5, covers the C# programming language. If you are already familiar with C# you can skim these chapters, paying the most attention to Chapter 5, which covers topics such as interfaces, delegates, and events. This chapter also describes important interactions between C# and the .NET Framework. The case study, which is elaborated throughout the entire book, is introduced in Chapter 4.

The third part, Chapters 6Ð9, covers important fundamental topics in the .NET Framework. Chapter 6 covers user interface programming using the Windows Forms classes. Chapter 7 discusses assemblies and deployment, which constitute a major advance in the simplicity and robustness of deploying Windows applications, ending the notorious "DLL hell." Chapter 8 delves into important .NET Framework classes, including the topics of metadata, serialization, threading, attributes, application domains, asynchronous programming, remoting, and memory management. Chapter 9 covers ADO.NET, which provides a consistent set of classes for accessing both relational and XML Data.

The fourth part of the book provides an in-depth introduction to Web programming using ASP.NET and SOAP. Chapter 10 introduces the fundamentals of ASP.NET, including the use of Web Forms, which greatly simplifies the development of sophisticated Web sites. Chapter 11 covers SOAP and Web Services, which provide an easy-to-use and robust mechanism for heterogeneous systems to interoperate.

The final part of the book covers additional important topics in the .NET Framework. Chapter 12 covers the topic of security in detail, including code access security, declarative security, and the securing of Web applications and services. Chapter 13 introduces the debug and trace classes provided by .NET. Chapter 14 covers interoperability of .NET with COM and with Win32 applications.

Sample Programs

The only way to really learn a major framework is to read and write many, many programs, including some of reasonable size. This book provides many small programs that illustrate pertinent features of .NET in isolation, which makes them easy to understand. The programs are clearly labeled in the text, and they can all be found in the software distribution that accompanies this book.

A major case study, the Acme Travel Agency, is progressively developed in Chapters 4 through 12. It illustrates many features of C# and .NET working in combination, as they would in a practical application.

The sample programs are provided in a self-extracting file on the bookÕs Web site. When expanded, a directory structure is created, whose default root is c:\OI\NetCs. The sample programs, which begin with the second chapter, are in directories Chap02, Chap03, and so on. All the samples for a given chapter are in individual folders within the chapter directories. The names of the folders are clearly identified in the text. Each chapter that contains a step of the case study has a folder called CaseStudy, containing that step. If necessary, there is a readme.txt file in each chapter directory to explain any instructions necessary for getting the examples to work.

This book is part of The Integrated .NET Series. The sample programs for other books in the series are located in their own directories underneath \OI, so all the .NET examples from all books in the series will be located in a common area as you install them.

These programs are furnished solely for instructional purposes and should not be embedded in any software product. The software (including instructions for use) is provided "as is" without warranty of any kind.

Caveat

The book and the associated code were developed with Beta 2 of the .NET Framework. Microsoft has indicated that this version of .NET is close to what will be the final version. Nonetheless, changes will be made before .NET is released. The code in the examples has been verified to work only with Windows 2000. Database code has been verified with SQL Server 2000. Several examples in the database and security chapters have machine names embedded in connection strings or role names. When trying to run these examples, you will have to replace those names with the appropriate name for your machine. To make installation easy, the database examples run with user name "sa" and without a password. Needless to say, in a real system you should NEVER have any login id without a password or have a database application use sa to log into a database.

Web Sites

The Web site for the book series is:

www.objectinnovations.com/dotnet.htm

A link is provided at that Web site for downloading the sample programs for this book.

Additional information about .NET technology is available at:

www.reliablesoftware.com

The book sample programs are available at this Web site as well.

The Web site for the book will also have a list of .NET learning resources that will be kept up to date.

Most helpful customer reviews

38 of 38 people found the following review helpful.
Great overview!
By JANMC
This book is extremely well written, the topics are presented in a clear and logical manner and the explanations are great. It has an excellent introduction to the .NET framework, a C# overview (this is NOT a book for learning C# from scratch), a chapter on UI programming (event handling, menus, controls, dialog boxes etc), Assemblies and Deployment, the .NET framework class library, ADO.NET, ASP.NET, Web Services, Security and more. All these subjects could span thick books on their own but this book explains what they are and ties them all in together, without going into massive detail. This book works best when you use it to learn about the different areas of .NET and how they work together and reference other books or the documentation for an in-depth look at specific topics.
Get this book if:
- you are an experienced programmer who is still wondering "what is .NET?" and wants to get a great overview of .NET programming
- if you have developed applications the "old" way and need to quickly jump into .NET development and get a job done without having to know every detail of what goes on underneath the hood
- if you already know Java or C++ and are looking to learn about the basics of C# and about how you can use it in the .NET framework to get the job done.
Do NOT get this book if:
- you are looking for a total and complete tutorial on C#
- you are a beginner at programming and want to start out by learning the .NET framework (this book assumes prior knowledge)
- you want total in-depth knowledge of how the .NET framework works under the hood
- if you do not already have (at least a basic) understanding of application programming

13 of 13 people found the following review helpful.
good book, expansive coverage, but room for improvement
By James D. Christopher
This book has a lot of positive things going for it. The target audience is clearly developers with a little experience under their belts. This is great ( assuming you actually *do* have a little experience under your belt ), because there isn't a lot of wasted bulk in the book covering language syntax details that you can pick up if you have any programming experience. Instead, the book focuses on the meaty topics of app development - e.g., security in the .NET platform, threading, application models, a bit of windows forms, a bit of ADO, a bit of ASP. and a nice section on the built-in debugging and tracing facilities of .NET. The scope of the book is rather expansive, which usually means that the coverage of any given topic is superficial. That is not necessarily the case here; a lot of topics are covered in depth. Of course, any one chapter in the book could easily become a book on its own; however the authors do a good job of covering at least the basics of each topic, and in most cases explain sufficiently beyond the core concepts. The book is a success in this arena - the approach is a "this is how you get your job done" versus "this is how it will theoretically be done after you consult the online documentation".
This book also has a few negatives. The writing can be dense, due at least in part to the vastness of subject matter. I ended up rereading sections over and over again, and at times I've had to resort to other references to make sense of parts of this book; e.g., the section on security is filled with so many keywords and layers of detail that I had to start writing terms and definitions down to keep them straight ( a table or detailed diagram would have been nice ). In this sense the writing is often ... linear, which doesn't take away from the density of the topic. The example-based approach the authors chose works very well, but I personally prefer full source listings to the clips and snips from downloadable example code that are used in most places in the book.
Past those few negatives, there is a lot of useful information in the book and its example code. Recommended; invesigate other options if you want, but you'll definately get a lot of use out of this book if you're working with the .NET platform.

1 of 1 people found the following review helpful.
Excellent Tutorial
By Thomas Paul
"Application Development Using C# and .Net" is an excellent introduction to the .Net framework. This book is for the experienced developer with knowledge of an object oriented language such as Java or C++. The first part of the book gives a quick introduction to the basics of the .Net framework. The next three chapters give a rundown of C#. Three chapters is hardly enough to explain any programming language in any detail but the book provides enough detail to make a Java/C++ programmer feel comfortable with the language. The remainder of the book covers using C# to develop programs in the .Net framework. ASP.NET, windows forms and ADO.NET are all covered with a running case study. Building assemblies is given a good amount of coverage as is security. Web services are also explained with examples showing how to use WSDL to generate client proxy classes. I especially appreciated how all the pieces were demonstrated through the VisualStudio IDE. This was the first book I read on .Net and after having finished it I felt that I had a good, if basic understanding of the various parts that make up the .Net framework. You should note that the index is almost useless. For example, there is not a single entry for SQL in spite of the book having a chapter on using ADO.NET to access relational databases. As with most introductions, this book does not work as a reference. But as a learning tool, this book excels.

See all 16 customer reviews...

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Sabtu, 10 September 2011

[X168.Ebook] Ebook Free HP ASE Network Infrastructure Official Certification HP0-Y32 Exam Guide (HP ExpertONE), by Jean Maurice Merel, Jr Gregory Posey

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HP ASE Network Infrastructure Official Certification HP0-Y32 Exam Guide (HP ExpertONE), by Jean Maurice Merel, Jr Gregory Posey

This book serves as both an exam preparation guide for the Designing & Troubleshooting Open Standards Networks (HP0-Y32) Certification Exam, and as a valuable reference guide for designing, configuring, managing and supporting HP Data Networks. Not only does the book address technologies such as: OSI Layer 2 switching, STP (both proprietary and standard), Link Aggregation, IRF, IP Addressing/Subnetting, Dynamic IP Routing, NAT/PAT, QoS and Access Control Lists, but it also provides guidelines for getting these technologies to effectively interoperate among multiple vendors, as well as troubleshooting common issues with implementing these various technologies. Organized along the HP0-Y32 Exam Objectives, chapters can be studied independently or comprehensively when preparing for the HP ASE certification HP0-Y32 exam. Once you have passed the exam, it will continue to serve as a valuable tool when studying for further certification exams (e.g. HP Master ASE), and when solving problems in your day-to-day responsibilities of supporting data networks.

  • Sales Rank: #2621633 in Books
  • Published on: 2011-11-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.27" h x 7.65" w x 9.70" l, 2.55 pounds
  • Binding: Hardcover
  • 522 pages
Features
  • Prepare for the Designing and Troubleshooting Open Standard Networks Exam HP0-Y32
  • explains how to configure a wide range of networking features, explains how to interoperate HP Networking products with Cisco networking products, andOSI Layer 2 switching, STP (both proprietary and standard), Link Aggregation, IRF, IP Addressing/Subnetting, Dynamic IP Routing, NAT/PAT, QoS and Access Control Lists

About the Author
Gregory Wayne Posey Jr. holds a Master s degree in Electrical Engineering and has consulted on and supported large LAN/WAN environments. Greg holds HP Master ASE, HP ASE and HP AIS Network Infrastructure certifications as well as CCIE certifications. Jean-Maurice Merel has specialized in the networking industry for 20 years and is an HP authorized WW trainer for networking solutions. He holds HP Master ASE, ASE and AIS Network Infrastructure Certifications as well as CCIE certification.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great for Interoperability Between HP and Cisco devices
By Islam
I have finished 30% of the book till now and so far I think this book is great, it gives you the information about Cisco, HP A series and HP E series for the different protocols and how they inter-operate theoretically and with examples, along with that it gives you what NOT to do which is the best part since you will be 100% be able to eliminate any issues when implementing mixed network, gr8 way for delivering the information and gr8 quizes at the end of each chapter which helps confirming what to do and what not to do when configuring a specific feature, also I have to mention that it tells you what is the default operation state for each protocol in Cisco & HP A & E series.

The only negative think is that I found till now 1 wrong answer mentioned on page 182 Question 9 answer B is wrong and it should be answer C (confirmed from the manual about the correct command) it is not a big mistake maybe mistyping ;), and another answer for question 13 on the same page where they mentioned that answer e is not correct which can be correct if they are talking about Cisco device since they didn't mentioned which switch this question is applicable for (HP or Cisco) as they always mention in the other questions, will have to wait till I finish the whole book to see if there are other mistakes.

I would recommend getting this book not only to prepare for the exam but also as a reference, it is the only official interoperability book out there (which i know about) that has almost everything (protocols, default settings, config) mentioned for the things to work between Cisco and HP and you will not have to search for any thing else in the web.

2 of 2 people found the following review helpful.
HP course - Designing and Troubleshooting Open Standard Networks.
By Anthony
With lot of useful diagrams, flowcharts and figures book material becomes easier for understanding and learning especially for complex topic, very helpful. Configuration samples provided with detailed comments saves student's time and improve overall book material quality.
Book deeps into complex networking concepts, topics and technologies - which is necessary for right network design and is critical for troubleshooting.
Troubleshooting scenarios look like from real life and give the student really valuable knowledge comparing with practical experience especially on the networks mixed with Cisco equipment.
Chapter test preparation questions (and the Sample Test of 70+ questions at the end of the book) look really helpful for self-testing and give you a feeling of real tests which you will go through on an exam.
Overall this book seems to be enough to get the complete set of knowledge necessary to pass the exam.
Thanks,
Anthony

0 of 0 people found the following review helpful.
This book has so many errors in it
By Johnny
I hardly ever write a review, but this book is poorly written. I'm not English major, but I have found so many mistakes that it is just frustrating to read. Yes, it does have some good information, but the amount of mistakes make it rather discouraging to read. Furthermore, if I wasn't already a CCNP, I would find this book rather hard to follow. I have no clue why people are rating this a 5 star product. It is far far from something perfect. Some simple observations:

-The figures and diagrams are hard to read
-The amount of typos are ridiculous
-Some answer definitions have nothing to do with the question (I'm looking at you Chapter 10 Question #13)

When the book comes with a full page errata, buyer beware. Luckily, my company paid for this and i only need it to obtain the ASE cert.

See all 6 customer reviews...

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Kamis, 08 September 2011

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Cradle to Cradle: Remaking the Way We Make Things, by William McDonough, Michael Braungart

'Reduce, reuse, and recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.

  • Sales Rank: #2381733 in Books
  • Brand: Vintage
  • Published on: 2010-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .51" w x 5.08" l, .40 pounds
  • Binding: Paperback
  • 208 pages

Amazon.com Review
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton

From Publishers Weekly
Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. The authors are partners in an industrial design firm that devises environmentally sound buildings, equipment and products. They argue that conventional, expensive eco-efficiency measures things like recycling or emissions reduction are inadequate for protecting the long-term health of the planet. Our industrial products are simply not designed with environmental safety in mind; there's no way to reclaim the natural resources they use or fully prevent ecosystem damage, and mitigating the damage is at best a stop-gap measure. What the authors propose in this clear, accessible manifesto is a new approach they've dubbed "eco-effectiveness": designing from the ground up for both eco-safety and cost efficiency. They cite examples from their own work, like rooftops covered with soil and plants that serve as natural insulation; nontoxic dyes and fabrics; their current overhaul of Ford's legendary River Rouge factory; and the book itself, which will be printed on a synthetic "paper" that doesn't use trees. Because profitability is a requirement of the designs, the thinking goes, they appeal to business owners and obviate the need for regulatory apparatus. These shimmery visions can sound too good to be true, and the book is sometimes frustratingly short on specifics, particularly when it comes to questions of public policy and the political interests that might oppose widespread implementation of these designs. Still, the authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century.
Copyright 2002 Cahners Business Information, Inc.

From Scientific American
McDonough and Braungart (an architect and a chemist) are partners in a firm that creates ecologically intelligent designs for corporations. They argue for a shift from the cradle-to-grave model of manufacturing, in which most of the materials that go into making products end up as waste. They champion a cradle-to-cradle model, in which the materials are "circulated infinitely in industrial cycles ... without loss of quality or damage to our environment or ourselves."

Editors of Scientific American

Most helpful customer reviews

0 of 0 people found the following review helpful.
A New Way of Seeing and Making.
By Rosemary
A new trend is beginning to emerge and its presence increasingly felt in our everyday lives. Let me offer an example: As you take a stroll through your neighborhood you are likely to see not just one container, but two lining the curbs of the street. To many, their existence resembles progress and an increased responsibility in the way we interact with our environment. In fact, to own and use a recycling bin (yes, you likely already guessed it) in some ways has progressed to an object of pride or a display of consumer responsibility. However, it’s early and you take little notice of them as they have become quite commonplace in your neighborhood. You continue your walk and pass a couple wearing matching slip-on shoes, which you recognize from an advertisement as being made of recycled rubber and various other recycled materials. In addition, they are each carrying a cotton grocery bag which they intentionally bring and reuse every time they make such a trip to the store. You head back down your street (feeling slightly guilty after the couple passed you and wondering if you shouldn’t also be using such a bag) and arrive back at your residence. You reach down and pick up the newspaper (made of recycled paper) just as your neighbor pulls into their driveway, windows down and music playing. You recognize the soothing voice of Jack Johnson and strain your ears to listen more closely:

If you're going to the market to buy some juice. You've got to bring your own bags and you learn to reduce your waste...And if your brother or your sister's got some cool clothes...You could try them on before you buy some more of those...Reuse, we've got to learn to reuse… And if the first two R's don't work out..and if you've got to make some trash...Don't throw it out...Recycle, we've got to learn to recycle…

I think I’ve made my point. The message is everywhere. And as Johnson’s song laid out for us above, the message is clear: Reduce, reuse, recycle. However, as widespread and as this message is becoming one must stop and ask: is it effective? William McDonough and Michael Braungart argue in Cradle to Cradle: Remaking The Way We Make Things that such a design goal is ineffective. Efficient? Yes. Effective? Not quite. They propose that such efforts, which they categorize as “eco-efficient” design, are only a “less bad” version of a poor design methodology that emerged from the industrial revolution. These efforts do not change the way products are designed, rather they seek to mitigate the effects of poor design. As result, they seek a negative goal of zero impact on the environment. The problems associated with this approach are numerous. First, it creates a dichotomy between the environment and industry, with gains to one necessitating a loss to the other (also known as zero sum, see the trend). This leads to conflict and opposing agendas between the two and does very little to reveal how the two may actually be of benefit to one another. Second, as mentioned, it only makes a bad thing, less bad. To reduce something bad or harmful does not negate its impact, but only delays it. As such, these efforts are by definition unsustainable. Third, at best it has a goal of seeking not to degrade the environment and certainly does not consider the possibility that good design may actually improve the environment. So what is the main problem with the design form that emerged from the industrial revolution? Put simply, it was designed to become waste. Or put another way, it was designed with waste in mind. The authors label such design, cradle-to-grave design, as it is purposed from inception to become waste. They suggest that to solve this design dilemma we must rethink our idea of waste, or rather not think of it as a possibility at all. If design is reborn without waste in mind then we will have new products and new systems that bring life and wasteful abundance to its surroundings. If we sow design with new life in mind, our industries and our environment will reap the benefits of this change in design methodology. The author’s point out that nature’s idea of waste or excess actually enriches its surroundings. What if we design products from inception that sought to do the same? What if we learned from nature’s example and designed our systems cradle-to-cradle?

0 of 0 people found the following review helpful.
When Action & Reputation Mirror Each Other
By John Cirigliano
Braungart & McDonough's beautiful rendition of the way my father wanted the world to work: renewably, collaboratively, intellectually honestly.
We could easily call "Cradle" a dream, but the real world fascination you will find here pins Nobel Prize-quality medals on the lapels of Michael & Bill.
Cradle gives us hope that the excesses of the Mechanical Age do not suffocate us with their formaldehyde gases, but will energize an age where taking a problem to its highest level of abstraction yields tools to solve the thorniest issue we face. Do our actions mirror our reputation?

0 of 0 people found the following review helpful.
Waste = Food
By Jennifer Jones
I highly recommend this inspiring work. From the very surface it is printed on (not paper!) to the bold vision it conveys, McDonough and Braggart have gifted the world with this call to action. This should be required reading for every Industrial Designer, Interior Designer/Decorator, Architect, Engineer, et al. I will definitely be reading their next, "Upcycle". This book is now part of my permanent library, to always remind me when designing, "waste equals food." Highly recommend!

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